Partnership Opportunities

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Dakar 2008 The Ultimate Product Placement

• Over 590 hours of TV coverage across 178 countries.
• The TV audience alone tops twenty five million viewers.
• The second highest TV viewing audience outside the FIFA World Cup.
• The Dakar’s own website receives 38 million page views.
• National and international branding opportunities
• UK TV coverage
• Local and national press coverage

The opportunity to raise brand awareness is huge. But it’s not just the exposure a brand receives. It is the association with such powerful human endeavour that makes the Dakar such a magnetic event.

Partnership Opportunities

The name Frontrow GB is not absolute. In fact, the chosen principle sponsor can rename the team inline with their brand. And display their identity as the team’s. Whatever your brand palette, Frontrow GB are happy to wear it!

Frontrow GB also appear at several major motorsport shows throughout the calendar year such as the NEC Motorcycle Show. Each is an established, well-organised and popular show where motorsport fans far and wide gather to fuel the personal passion. And interact with your brand.

Most media channels cover the Dakar: TV, internet, press and radio are all well represented by some of the biggest and most influential media companies in the world.